12 Tips For Your Small Business Doing Digital Transformation

Small and medium enterprises (SMEs) are the main driving force of the Brazilian economy. They represent 30% of the country's Gross Domestic Product (GDP) - an amount of R $ 4.4 trillion - and are a source of income and employment.

There is a great opportunity to actively explore this segment through digital transformation, which addresses the digitization process of these companies. But the question remains: How can small and medium-sized companies take advantage of this to their advantage and use their full potential?

We must not forget that we currently live in a world of personalization, where decisions are made based on data: data-driven. Enterprises need to collect and process data strategically - and here I include small and medium. Also, it is important to remember that business perception models have changed.

In the past, companies advertised their business in paid media, such as billboards, newspapers, and magazines. Today, just a well-produced video published online will generate more visibility than a prime time ad on TV or radio. That is, digital knowledge and a hint of creativity can make all the difference in the business. In addition, today's consumer makes references to what he has bought, seen and experienced on portals around the world, such as Tripadvisor. It is consumer influencing consumer on the scale and global intensity!

  

Constant innovation driven management

May this innovation always focus on the customer, checking what is important to him and the consumer.

Create a rapid innovation model through short processes and cycles 

Innovate through Minimum Viable Products (PMVs), learn from these experiences and quickly bring solutions to market before anyone else does.

Adopt venture capital fund thinking

Understand which stages and risk limits are acceptable. Set your appetite for risk and respect it.

Innovate before you need it

Challenge your model and status quo and always ask yourself what you could do best or what someone would do better than what you already offer.

Organize your work on agile methods

“Agile methods” is a well-known expression, but above all it is a set of practices made through short cycles, which allows autonomous teams the ability to make decisions, through successive interactions, to get closer to the result. Applying this concept will make the company perform tasks with less time and lower execution costs. If you haven't had time to study agile methods, this is a good opportunity.

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