Small and medium enterprises (SMEs) are the main driving
force of the Brazilian economy. They represent 30% of the country's Gross
Domestic Product (GDP) - an amount of R $ 4.4 trillion - and are a source of
income and employment.
There is a great opportunity to actively explore this
segment through digital transformation, which addresses the digitization
process of these companies. But the question remains: How can small and
medium-sized companies take advantage of this to their advantage and use their
full potential?
We must not forget that we currently live in a world of
personalization, where decisions are made based on data: data-driven. Enterprises need to collect and process data strategically - and
here I include small and medium. Also, it is important to remember that
business perception models have changed.
In the past, companies advertised their business in paid
media, such as billboards, newspapers, and magazines. Today, just a
well-produced video published online will generate more visibility than a prime
time ad on TV or radio. That is, digital knowledge and a hint of
creativity can make all the difference in the business. In addition,
today's consumer makes references to what he has bought, seen and experienced
on portals around the world, such as Tripadvisor. It is consumer
influencing consumer on the scale and global intensity!
Constant innovation
driven management
May this innovation always focus on the customer, checking
what is important to him and the consumer.
Create a rapid
innovation model through short processes and cycles
Innovate through Minimum Viable Products (PMVs), learn from
these experiences and quickly bring solutions to market before anyone else
does.
Adopt venture capital
fund thinking
Understand which stages and risk limits are
acceptable. Set your appetite for risk and respect it.
Innovate before you
need it
Challenge your model and status quo and always ask yourself
what you could do best or what someone would do better than what you already
offer.
Organize your work on
agile methods
“Agile methods” is a well-known expression, but above all it
is a set of practices made through short cycles, which allows autonomous teams
the ability to make decisions, through successive interactions, to get closer
to the result. Applying this concept will make the company perform tasks
with less time and lower execution costs. If you haven't had time to study
agile methods, this is a good opportunity.
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